The marketing people at Lego are geniuses. In 2014 they released The Lego Movie, launching a lucrative movie franchise and driving sales of their product through the roof. The storytelling isn't fancy, but it sure is solid. In this week's episode Valerie and Melanie look at Lego Batman (2017) and how the company uses resonance and storytelling fundamentals to create movies viewers love.
The marketing people at Lego are geniuses. In 2014 they released The Lego Movie, launching a lucrative movie franchise and driving sales of their product through the roof. The storytelling isn't fancy, but it sure is solid. In this week's episode Valerie and Melanie look at Lego Batman (2017) and how the company uses resonance and storytelling fundamentals to create movies viewers love.
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